There is increasing anger and distrust of actions taken by organisations and people have decreasing trust in government, business and media. This can cause government gridlock, lawsuits, stopped projects, election losses, loss of time, money and destroyed credibility.
This two-day program is designed to provide participants with new ways of thinking and strategies to work with the public when they are upset, frustrated, and angry.
Strong emotions and outrage can be challenging. This course will give you the tools to work more effectively when you are engaging with these communities.
The course goes beyond conflict resolution or mediation to help you understand the human behaviour and the emotional intelligence required to work with angry and cynical people in tough circumstances. Working with people, no matter what emotions they bring to the process, is fundamental to good community engagement practice. The course will also have you look at you own attitude and approach and that of your organisation.
In challenging times of environmental, health, cultural, economic and social change, the course will help you to support your organisation and get the outcomes you need from your next community engagement process. It will give you the skills to choose and apply strategies in the moment and during planning.
This course is an International Association for Public Participation (IAP2) course based on the theories of Dr Peter Sandman, creator of the "Risk = Hazard + Outrage" formula and a pre-eminent risk communication speaker and consultant. The course is highly interactive and uses a range of learning methods including case studies, videos, public participation tools and techniques, and times set aside for personal reflection, group discussion and application of strategies.
Who will benefit?
Community engagement and communication specialists and managers, elected members, general managers and CEOs, corporate and government planners, service delivery directors and managers, aspiring managers.
Course content and outcomes
Participants of the program will learn how to:
- Identifying factors and predicting what might contribute to public outrage, frustration and anger
- Six practical strategies to prevent or reduce outrage and make way for effective community engagement
- Stakeholder analysis, stakeholder motivations, and key questions to ask
- New ways to think and behave for you and your organisation to remove barriers/resistance to engaging the public
- Selection and implementation of techniques to reduce outrage both during planning and in the moment
About the Presenter
Margaret Harvie has been an accredited trainer since 2008 and a community engagement practitioner for 20 years. She plans and implements community engagement for publicly controversial state government infrastructure projects and regularly works with local government as they face the challenge of conversing with their communities.